Driving Hyper-Growth for Escentual’s Black Friday Sale

The Challenge

Escentual aimed to maximize performance during the highly competitive Black Friday period. The objective was to implement a multi-layered communication strategy that would convert high-intent traffic into sales while maintaining momentum across the entire site.

The Solution

We deployed a comprehensive site-wide optimization strategy focused on urgency and personalized engagement:

Omnichannel Visibility: Integrated Black Friday messaging across all high-traffic pages to ensure consistent promotional awareness.

Scarcity & FOMO: Implemented real-time stock-level indicators to create urgency and drive immediate purchase decisions.

Intent-Based Dynamic Messaging: Deployed session-specific messaging that adapted based on individual user behavior.

Strategic Product Promotion: Utilized specialized sale widgets to highlight and push high-margin and trending promotional products.

The Results

The campaign achieved extraordinary results during the peak period (Nov 27 – Dec 2):

Revenue Surge: Total sales revenue increased by 198% compared to the previous period.

Conversion Mastery: Strategic site-wide nudges scaled the conversion rate to an exceptional 98%.