Turning a milestone moment into a 28% YoY revenue uplift with thoughtful onsite experiences

About the Brand: Suroskie

Suroskie is a modern beauty brand loved for its effective, thoughtfully crafted products and a loyal, fast-growing customer base. As the brand scaled, the team wanted to ensure that growth didn’t come at the cost of experience, especially during high-traffic moments like their Anniversary Sale, when shopper attention is high but patience is low.

The Challenge

Anniversary sales are special, but they also come with pressure. Suroskie wanted to:

• Drive higher revenue without over-relying on flat discounts
• Help shoppers quickly discover priority and best-selling SKUs
• Convert high-intent visitors without overwhelming them with noise or pop-ups

The goal was clear: make the sale feel curated, personal, and easy to shop.

The Strategy (Powered by Cooee)

1. A Focused Anniversary Sale HomepageInstead of flooding shoppers with options, Suroskie created a dedicated sale section highlighting anniversary best-sellers.
   • Clear visual hierarchy
   • Faster paths to key PDPs
   • Less confusion, more confident buying
2. Personalised Announcement Bars
3. Not all shoppers are the same, so why treat them that way? New visitors and returning customers saw different, context-aware messages. Offers and nudges were tailored based on behaviour and intent. Result: relevance without disruption.
4. Lightweight GIF-Based Pop-upsTo create urgency without irritation:
   • Visually engaging GIF pop-ups highlighted limited-time deals
   • High impact, low friction
   • Designed to support, not interrupt, the shopping journey

The Impact

Revenue & Conversion

• +28% YoY uplift in total revenue
• +17% increase in overall conversion rate
• +21% growth in revenue per visitor (RPV)

Engagement That Mattered

• +32% increase in clicks on featured products
• +24% higher engagement on personalised announcement bars
• 18–22% CTR on GIF-based pop-ups (well above static benchmarks)

Better Shopper Behaviour

• –19% drop in homepage bounce rate
• +26% deeper product discovery (more PDP views per session)
• +14% lift in add-to-cart rate for highlighted SKUs

Operational Efficiency

• Zero impact on site load time
• No developer dependency, campaigns launched and optimised in real time

The Outcome

By combining focused merchandising, real-time personalisation, and high-impact yet non-intrusive engagement, Suroskie transformed anniversary traffic into sustainable, measurable growth, while keeping the shopping experience smooth and enjoyable.

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Key Takeaway

Personalisation always beats blanket promotions. When shoppers see the right product, with the right message, at the right moment, revenue isn’t forced; it flows.