Turning Exit Intent into ₹5.2M in Incremental Revenue for Super Kicks

About the Brand

Super Kicks is one of India’s leading premium sneaker retailers, known for curating global streetwear and limited-edition footwear for a highly engaged and style-conscious audience. The brand attracts strong purchase-intent traffic and has built a loyal community around exclusivity and culture.

With demand already in place, the opportunity was not traffic acquisition. It was improving conversion efficiency and recovering high-intent users before they dropped off.

The Challenge

Super Kicks was offering an additional 5 %discount to shoppers. However, the incentive was not converting cart-abandoning visitors at the expected rate.

The discount existed, but it was not visible at the most critical decision-making moment. High-intent shoppers were leaving the site without being reminded of the additional value available to them.

This resulted in missed revenue opportunities from users who were already deep in the purchase funnel.

The problem was not a lack of interest.
It was timing and contextual visibility.

The Solution

Cooee implemented an intent-based pop-up experience triggered exclusively for users who abandon their cart.

The experience was designed to activate at exit intent and dynamically personalise the message based on the user’s cart activity.

The intervention highlighted:

• An extra 5 %instant discount
• A clear and compelling coupon code: SAVE5NOW
• The exact product image from the user’s cart to reinforce relevance and purchase intent

This real-time personalisation ensured the offer was timely, contextual, and directly aligned with shopper intent.

By presenting the right message at the moment of hesitation, we re-engaged users who were about to leave and encouraged them to complete their purchase.

The Results Within 30 Days

• 21 %increase in abandoned cart conversions
• ₹5.2M in revenue generated directly from the campaign
• 10 %increase in overall site conversion rate

No additional traffic was required.
No heavy development changes were made.
The impact came from smarter in-session activation.

The Outcome

By combining intent-based targeting with contextual personalisation, Cooee helped Super Kicks convert high-intent traffic into measurable revenue.

This case reinforces a simple principle. When shoppers are met with relevant, timely messaging at the moment that matters most, conversions increase predictably.

Cooee enables brands to maximise the value of existing traffic, reduce revenue leakage, and drive consistent performance improvements through precision-led engagement.